Physical experience
In this fast paced world of online technology and saturated screen time, print still has it’s place.
Nothing compares to being presented with a physical copy of a glossy brochure, or even getting time to sit back and read the newspaper. Flicking through the pages, smelling the ink and seeing the imagery is a tactile and sensory experience that brings pleasure to the reader.
Benefits of print
- Cost
Some forms of print can be extremely cost effective. Flyers and leaflets have a healthy return on investment and are considered one of the best direct marketing outlets.
To be effective, they must be designed well to entice the customer to pick it up and read and not just drop it in the bin.
- Targeted
Most print runs are aimed at a targeted audience whether it’s area, type of reader or a speciality group
- Easy To Digest
There are no distractions when picking up physical print media – no online banners, pop ups or bandwidth problems. Just read the material in your time whenever you want. This relaxed pace helps the reader absorb more information, leading to a better reaction and response to advertising which isn’t flickering or intrusive.
- Focused and Memorable
Research shows readers are more likely to pay attention to an advert in a newspaper or magazine than online as they are focused and have set time aside for the process. This deliberate relaxation time helps stories, features and adverts become more memorable and meaningful.
- Staying Power
Like what you see? Then keep it.
It may be that a product or service in your publication is something needed later in the season or on pay day – so no need to fumble to bookmark a website or post, just keep your print media where you can find it, and go back when you need that information.
- Trust and Awareness
When you see an advert in print in a newspaper, magazine or leaflet, it bestows credibility in the company and a level of trust that is now lacking from online sources.
Although some print media advertising can be extremely expensive – this can actually bestow extra trust and an elevated branding
"Why should I use print?"
When you see an advert in print in a newspaper, magazine or leaflet, it bestows credibility in the company and a level of trust that is now lacking from online sources.
Although some print media advertising can be extremely expensive – this can actually bestow extra trust and an elevated branding
"Which Print Media Platform Should I Use For My Business?"
When you see an advert in print in a newspaper, magazine or leaflet, it bestows credibility in the company and a level of trust that is now lacking from online sources.
Although some print media advertising can be extremely expensive – this can actually bestow extra trust and an elevated branding
- Newspapers
Pros :
- Targeted Readership
- Engaging
- Elevates Brand / Credibility
- Can Be Kept
Cons:
- Expensive
- Short Lifespan
- Lower Circulation
- Hard To Measure
- Direct Mail
Pros :
- Targeted Audience
- Good ROI
- Reasonable Cost
- Measurable with voucher
Cons:
- Low Response Rates
- Considered Junk Mail
- Data Processing Time
- Scheduling Time
- Magazine / Journal
Pros :
- Targeted Audience
- Image Print Quality
- Engaging
- Brand Elevation
Cons:
- Expensive
- Short Lifespan
- Hard To measure
- Unforgiving if Errors
- Business Cards
Pros :
- Inexpensive
- Can be Versatile Marketing
- Easy to Store
- Convey Quality
Cons:
- Throw Away
- Limited Information
- Susceptible to Wear and Tear
- Easily Lost