Business Visibility
Your businesses physical window to the world relies on signage. Without signage, no one knows who you are, what you do or what you offer, it’s vitally important.
Whether it’s a shop front fascia, a billboard or a simple banner, it has to get the message across clearly, quickly and effectively.
"Why Should I use Signage?"
- Marketing
One of the best outlets to sell your products or services. Whether it’s a billboard or a PVC banner, let your customers know what you do and what’s on offer. Your branded and signwritten van in a car park or tuning up at a house will let everyone in the area know what you do.
- Cost
Although signage has a huge variance in cost depending on scale, media and material, most standard signage is fairly reasonable on the pocket considering how effective it can be.
The simple PVC banner has to be one of the most cost effective advertising mediums available to a business with premises.
- Visibility
Nothing says selling more than signage. Just driving by a row of shops lets you know what’s going on, from fascias, billboards, banners and A-Frames on the pavement. Flags provide an extra dimension of effectiveness as they flutter in the wind and catch the eye.
- Durability
Most signage is fairly durable with DiBond being a favourite substrate. It consists of an outer layer of 2 rust free aluminium sheets sandwiching a polymer core, bringing strength and lightness to the board. Coming in various colours, the white standard sheets can be printed on with vibrant colours which last for years. If it is situated in adverse conditions, a laminate coating can be applied to bring extra durability and graffiti protection.
- Wayfinding
Don’t let your customers get lost and lose out on a sale – get them to your premises or correct department quickly and effectively.
- Safety
Let visitors to your premises know of any dangers and the safety procedures to adhere to.
"Which Signage Format Should I Use?"
There is a broad spectrum of media available to use, but the following are ideal for business use.
- PVC Banners
Pros :
- Cost
- Visibility
- Lightness
- Easy Erection
- Available in Very Large Sizes
Cons:
- Temporary
- Susceptible to Adverse Weather Conditions
- Can Fade Over Time
- Prone to Wrinkling and Stretching
- Foamex Panels
Pros :
- Reasonable Cost
- Light and Strong
- Great For Indoor Professional Presentation
Cons:
- Can Fade Over Time
- Susceptible to Adverse Weather Conditions
- Easily Vandalised
- Vehicle Livery
Pros :
- Mobile Advertising
- ‘Always On’ Advertising (Park in noticeable place)
- Eye Catching
- Elevates Brand / Credibility
Cons:
- Can Be Expensive
- Has To Be Renewed With Vehicle
- Usually Need Full Day For Installation
- DiBond Signs
Pros :
- Good Value
- Durable
- Good Resistance to Weathering
- Easy to Mount
Cons:
- Heavy in Large Format
- Has To Be Installed In Sections If Large Format