The power of Social Media
Social media has become one of the main outlets for modern marketing. If you are a business to customer organisation, you should be using it… constantly.
There are so many benefits to using social media, it’s instant, mostly free and probably the most effective marketing tool available.
It has to be promoted in the right manner to be truly effective though, there’s no point in posting irrelevant or spammy articles which will lose, rather than gain you followers.
NINEDESIGN provide all graphics for social media including covers, promotional posts and advertising layouts.
"Why should I use Social Media?"
- Cost
As social media is technically free, you don’t get much better bang for your buck than this. For a little of your time, it has the power to be the most effective tool in your marketing portfolio.
Even when using paid social media advertising, the cost is substantially lower than alternative media outlets such as press or even Google Adwords.
- Reach
Virtually everyone has access to some form of social media and probably most of your customers use it regularly. A single post has the opportunity of exponential growth through liking and sharing – so make sure your posts contain quality content that has the power of engagement.
- Marketing
With the possibility of reaching millions, your posts can generate leads from not only your dedicated followers, but through sharing and reaction visibility (seeing a friend like a post),
- Branding
It’s so simple to get your name across to your current and potential customers. Every image you post has the potential of splashing your logo across a customers screen.
- Agility
The moment you upload a post it is active and gets out to your followers. No waiting on press publication dates or relying on postal services, it’s instant.
If you get a deal from your supplier, you can have it on social media in minutes, ahead of your competitors.
- Loyalty
You can speak directly and immediately to your customers, reassuring them that you are a business that cares about it’s clientele with a service that matches your image.
"Which Social Media Channel Should I Use ?"
Pros :
- Free To Use
- Popularity
- Ease of Use
- Audience Targeting
- Interaction
- Measurable Results
Cons:
- Time Consuming
- Hard to Get Organic Results
- Overuse Can Annoy
- Attracts Complainers
Pros :
- Free To Use
- Popularity
- Quick and Visual
- Audience Targeting
- Interaction
- IGTV video channel
Cons:
- Fewer features
- Mobile only target audience
- Post image ratio must be square or portrait
- YouTube
Pros :
- Free To Use
- Popularity
- Ease of Use
- Embedding On Your Website Can Boost Backlinks
- Search Engine Friendly
- No Cap on Video Length
Cons:
- Professional Video Production Can Be Very Expensive
- Can’t Remove Related Videos At End
- Negative Reviews Can Harm Reputation
- Hard To Achieve Organic Results
Pros :
- Business To Business
- Professional Audience
- Audience Targeting
- Convey Search Engine Friendly
- Huge Connection Allowance
Cons:
- More Expensive
- Spam Invite Connections
- A Lot of Users are Just Job Hunting
- More Mature Audience
- Posting Rules Can Be Constraining
Another newer channel to consider is Tik Tok. Plenty potential but really only aimed at the younger demographic which can limit business potential.