R&J Leather needed a catchy January Sale idea that was punchy and to the point with a billboard design to alert customers to their great deals.
A heavily discounted sofa was centrepiece to highlight the potential savings, with large block font ‘MEGA SALE’ text in white sitting on a darker patterned background to convey information. A large turn left arrow on simulated leather made sure customers were pointed in the right direction.
Specification
Ideas put forward using Adobe InDesign then exported as PDF for 96 sheet billboards at 1:10 scale with bleed and safe margin.
Client
R&J Leather