R&J Leather have been advertising in local and national press for decades and although circulation has declined, it’s still a viable media outlet for many.
As a firm believer in the marketing principal AIDA (Attraction, Interest, Desire, Action), the design of R&J’s press adverts contribute greatly to their £2M turnover per year, with recurring classic marketing campaigns mixed with flash sales to keep readers interested.
Specification
Press advert designed with Adobe InDesign.
Client
R&J Leather